Written from inside the rails
One new piece a week, for bootstrapped founders, product or not yet. Everything between the build and the first ten customers: distribution, launches, channels, SEO, outreach, competitors, pricing, billing. Written by someone who has done it twice and runs a payments platform. Members get every piece; one sample is public.
SaaS pricing models in 2026
Public sample · the wall decision is members-onlySource: Growth Unhinged, The state of B2B monetization in 2026, 13 May 2026, survey of 230 companies.
Members get the second half: hard wall, soft wall, or reverse trial, decided against your own signup numbers, and the one question that settles it.
On the shelf
Members first · in this order · one a week from opening dayWhere your first ten customers actually are
Not on Product Hunt. The four places bootstrapped founders found their first buyers in 2026, with what each one cost in hours and euros, and the one that works from Skopje.
Week 2The first-customer script
The warm twenty, ranked. One message per person, not a template. What to say when they go quiet, and how to ask for the card without apologising.
Week 3Launching when nobody knows you
The launch checklist: what to post, where, in what order, and why a launch is a week, not a day. What Product Hunt gives you now and what it doesn't.
Week 4SEO that pays before you have traffic
Answer engines, one page per question, and the five pages a bootstrapped SaaS should write first. What changed in 2026 and what to ignore.
Week 5Hard wall, soft wall, or reverse trial
The free-tier decision against your own signup numbers, not a blog post. The one question that settles it.
Week 6When a bigger competitor copies you
The vampire attack: how incumbents pick off your first customers, what to say to the customer that day, and the three things you can do that they can't.
Week 7Cold outreach that isn't cold
Why 140 cold emails got 2 replies, and how the same 140 people become warm first: the thread, the comment, the DM, the ask.
Week 8Taking cards from outside the US and EU
Every route people actually use: a US LLC, a relative's account, PayPal, a merchant of record. What each really costs per year, and what breaks first.
Week 9Terms and refund text that passes card-network review
What has to be visible before checkout, the cancel line, the refund line, and the three things that fail most often in a real review.
Week 10Keeping the first ten
The month-two churn, the first refund request, the first price rise. What to do the week a customer goes quiet.